06 Corporate identity | Branding
Corporate identity.
Scottish Provident believe in treating customer fairly, dealing with them honestly, openly, competently with integrity. Now a Resolution company. It was time to re-launch Scottish Provident with a new identity and to re-establish its core values to both the intermediaries and the policyholders.
Corporate identity.
Rentokil Tropical Plants, the world’s largest provider of plants and replica foliage for commercial offices market share dropped by 12%. Market research was conducted that revealed customers loved its expertise, service and products but the identity was damaging the business.
The concept for the global rebrand was to emphasise the importance of a healthy work place and the impact and benefits this has on the people working in these environments. A new name and identity was created based on the five senses.
Corporate identity.
ArmorGroup is a leading international provider of protective security services, risk management consultancy, security training and weapons reduction and mine action services. Their services are aimed at national governments, multinational corporations and international peace and security organisations operating in hostile environments.
Their corporate image is the globe set in a quadrant. Inside, four images are always used, squared up to reflect the elements of the quadrant. These images were designed to be small, to show pieces of a bigger picture, as local knowledge is paramount for the work they offer and as the operatives take many of the shots, print quality is never an issue.