01 Retail technology
Vodafone stores, Flagship Store – Athens.
Launch the first Vodafone flagship store in Athens, Greece.
Top. 270º x 2.4m high, multi-projector brand positioning screen content "We live in a world…"
Above. Digital Poster Art. Motion sensor activated poster content to support product innovation.
Carphone Warehouse White City.
Samsung shop-in-shop, a first for Carphone Warehouse. The solution included an experience zone with projection-mapping content synced to the handsets, directional sound triggered by touch-capacitive buttons, and an educational zone with digital content triggered by lift-and-learn technology. Facial-recognition technology was also used to capture customer demographics and behaviours for further optimisation of the digital content.
Delivering a 12% increase in sales. Winning Gold, 2019 POPAI awards, shopper technology.
Vodafone stores, Samsung Ecosystem Table.
The solution was designed to feature the full range of Samsung products available from Vodafone. Retail-specific digital content triggered by lift-and-learn technology. It provided excellent training aid for store staff and reps with intuitive learning for shoppers and allowing for easily up-datable digital content and product tiles.
Best Buy, The Home Depot, Lowes USA.
Samsung USA FlexWash and FlexDry. Designed and deployed more than 4,000 interactive fixtures across 6 different retail partners. A simple merchandising panel on the front of the display used touch-capacitive buttons to trigger lighting and video content that highlighted key product features/benefits.
Customer usage data collected from the merchandising panels showed that average dwell time at the fixture increased from approx 7 seconds to approx 35 seconds.
Samsung USA Connected Home.
Design intent and visualisation of Samsung US Connected Retail Experiences for NFM.
Narrated interactive digital content, proximity sensor activated.