07 Promotional marketing | Digital toolkits
Samsonite: American Tourister and Lipault multi-channel campaigns.
A powerful, vibrant, asset-rich execution across the London Underground, overland rail, buses and static sites, significantly raising awareness of brands to support their retail launch.
B2B and B2C toolkit.
Visa had to re-establish its values and how to apply them across all media with the proposition, Visa enable buyers and sellers to pay and be paid with confidence and ease.
A pack was produced to communicate the changes and contained two toolkits, one for merchants and one for cardholders. These toolkits contained all the templates and artwork to produce all the communications they would need.
Digital training programme.
To re-enforce Avis’ positioning and teach staff why Avis are different, how to sell the benefits and close a deal. This training programme is designed to be fun, staff are tested along the way allowing graduation through the different sections at their own pace.
Advertising and private view invitation.
The advertising and invitation to celebrate Liberty London holding a French lifestyle event to promote all things French.